Level 1 · Suggests
Topics and calendar
Builds topics and a calendar from your goals and suggests changes with the reason. You write and publish.
- Topics by pillar
- Suggestions with the reason
- Nothing goes out without you
By Technify · AI social media
Your brand in the feed every week, in your own voice.
Edison is the AI social media agent. It starts from your website or @, learns your brand's voice, builds the calendar, writes scripts and captions and publishes after you approve.
The problem
Posting isn't the hard part. Keeping the thread is.
Social media stalls for the same reasons: no consistency, no strategy, a voice that shifts with every post and nobody connecting what went out to what worked.
- 01
Consistency that fades
Busy week, silent feed. The plan depends on someone remembering and having time.
- 02
Posts without a strategy
Content made to fill the calendar, with no link to this month's goal.
- 03
A voice that keeps changing
Everyone writes their own way. The brand sounds different in the carousel and the Reel.
- 04
Results that never come back
Metrics stay in the app. The next plan starts from zero, without what worked.
How it works
From your website to a published post, in one flow.
Paste your website or @ and Edison builds your brand profile. Then it plans, writes and organizes approval, and the post goes out at the best time, with status and history.
Edison · New profile
Start from your website or @
in 3 minWebsite or Instagram @
Build profile
Reading the website and Instagram…@torraclara found · 186 posts read
Brand profile · v1
TCVoice
Warm, simple, no hype
Audience
Home coffee brewers, ages 25 to 45
Pillars
OriginBrewingCommunityOffers
Colors
Avoids
unmissablegourmetbest in Brazil
First week · Oct 5 to 11
MonFrom farm to cup
Tue3 ways to brew Serra Azul
ThuNotes: cocoa, honey, orange
FriPoll: pour-over or French press?
SatBehind the roast
Paste your website or Instagram @. In minutes, Edison builds your brand profile (voice, pillars, audience, colors and words to avoid) and shows your first week of posts.
Editorial calendar
Pick the goal. Watch the month build itself.
Switch the goal and the cadence to see how Edison spreads pillars and formats across October. Tap a day to see its week, each post at its best time.
October 2026
Torra Clara · @torraclara
Goal
Posts per week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
OriginBrewingCommunityOffers
Audience most active
Every post this week goes out at the day's peak.
lessmore
8 AM
12 PM
4 PM
7 PM
10 PM
MonTueWedThuFriSatSunIllustrative example with a fictional brand. In the product, the plan starts from your brand profile and goes through your approval.
Brand profile
It writes the way your brand talks.
Voice, audience, pillars, products, allowed claims and restrictions live in a versioned profile. Every draft starts there, without you repeating instructions.
Learned voice
Your brand's vocabulary, rhythm and way of speaking.
Claims under control
Sensitive promises always go through you.
Edits that teach
What you change improves the next draft.
TC
Profile v7Torra Clara
@torraclara
Voice
FormalWarm
TechnicalSimple
SeriousPlayful
Audience
People who brew coffee at home, ages 25 to 45
Pillars
OriginBrewingCommunityOffers
Uses
- small batch
- tasting notes
- brew a cup
Avoids
- ×unmissable
- ×the best in Brazil
- ×gourmet
Generic draft
An unmissable coffee! The best coffee in Brazil is here. Buy the new gourmet blend now!!!
EdisonIn Torra Clara's voice
Voice match0What changed
- −“unmissable” and “gourmet” are on the avoid list
- !“The best in Brazil” is an unproven claim: removed
- +Tasting notes pulled from the product record
Gradual autonomy
You decide how much Edison does on its own.
Start with suggestions. Turn on automatic publishing only for the kind of content you trust, with clear rules.
Level 2 · Drafts
Scripts and captions
Writes the script, caption and CTA in your brand's voice for you to review.
- Variations per format
- Comments become edits
- Version history
Level 3 · Publishes with approval
Schedules after your ok
Every approved post joins the queue at the best time and publishes exactly once through the official connector.
- Approval on WhatsApp or in the dashboard
- Status and retries
- Record of who approved
Level 4 · Publishes by rules
Automatic where it's safe
Publishes on its own the content types you allow. Offers and sensitive claims still go to approval.
- Rules by format and risk
- Claims always reviewed
- Report on every post
Rules that apply at every level
- Versioned brand profile
- List of terms to avoid
- Approval for sensitive claims
- One publish per post
- Automatic retries
- Auditable history
Continuous learning
Every post teaches the next one.
Edison tracks performance by topic, hook and format and sends a weekly report with what to change in the plan.
Edison's suggestions
Based on the Oct 5 to 11 report. You approve or dismiss.
- Format
Swap Friday's post for a Reel?
Why: Behind-the-scenes Reels got 2.3x more saves than the account average.
- Timing
Publish the launch Reel on Wednesday at 7 PM?
Why: Wednesday at 7 PM is your audience's second peak, right behind Thursday at 7 PM.
- Hook
Open Saturday's Reel with the 1,200 km hook?
Why: It held 71% through the first 3 seconds, versus 52% for your average Reel.
Interactions per reach · 30 days
6.8%
5.4%
3.1%
2.2%
CarouselReelsPostStories
18 of 18
Posts on time
72%
Approved on 1st draft
+34%
Monthly reach
Weekly report
Oct 5 to 11
- 1Brewing carousels get saved 2.1x more than average.
- 2Reels with a person in the first second hold longer.
- 3Offer posts at 7 PM got twice the clicks.
In week 3's plan
- +1 brewing carousel
- Offers at 7 PM
- Reels opening on a person
Hooks that held attention
Reels · watched the first 3 seconds
- 01“This coffee traveled 1,200 km”71%
- 02“You're doing pour-over wrong”64%
- 03“3 ways in 30 seconds”58%
Reach by pillar
- Origin38%
- Brewing31%
- Community19%
- Offers12%
Fictional demo data.
Who it's for
Built for brands that need to show up every week.
If you post often and have few people to do it, Edison becomes your editorial core.
Businesses
Lean brands
A small team doing everything, with little time for the feed.
Local businesses
Café, clinic, shop: a steady presence without hiring a team.
E-commerce
Launches, collections and seasonal dates always on the calendar.
Agencies
Many brands, each with its own voice profile and approvers.
Who uses it day to day
Social media managers
Less blank page, more time for strategy.
Marketing
A calendar tied to the month's goal.
Founders
The brand stays present without depending on your schedule.
Approvers
Review and approve in one place, with history.
Channels
At launch
- Threads
Coming soon
- TikTok
- YouTube
Pricing
An AI editorial core, without the cost of a team.
Full plans arrive at launch. Joining the waitlist now puts you first in line.
Edison
Instagram, Facebook and Threads at launch · LinkedIn coming soon
starting at
R$ 97/mo
Prices in Brazilian reais (BRL).
Why join now
- Early access, before general availability
- Launch conditions for the first cohort
- Direct contact with the product team
- A say in what ships first in Edison
No charge now. You decide when access opens.
Frequently asked questions
Does Edison publish without me seeing it?+
Only if you want it to. You choose the autonomy level. At the Suggests and Drafts levels, it publishes nothing. To publish, it needs your approval or rules you defined, and offers and sensitive claims still go through you.
Do I have to set everything up from scratch?+
No. Paste your website address or Instagram @ and Edison builds your brand profile: voice, pillars, audience, colors and words to avoid. In a few minutes you see your first week of posts and adjust whatever you like.
Can I approve on WhatsApp?+
Yes. Edison sends the preview on WhatsApp and you approve with one tap or ask for a change by typing as you normally would. Each change becomes a new version and the previous ones are kept. You can also approve with one tap in the dashboard.
What time do posts go out?+
At the time your audience is most active, based on your account's data. You see each day's best time on the calendar and can change any schedule.
Which networks does it support?+
Instagram, Facebook and Threads at launch, through Meta's official API. LinkedIn is next on the list, then TikTok and YouTube, based on what each official connector allows.
How does it learn my brand's voice?+
Through the brand profile: voice, audience, pillars, products, allowed claims, references and restrictions. The changes you make to drafts are recorded and improve the next ones.
Does it create the visuals too?+
Edison focuses on strategy, scripts, captions, approval and publishing. The visual can come from your design team or an integrated tool, and the approved version stays linked to the post.
What if publishing fails?+
Every approved post publishes exactly once. If the network rejects or rate-limits it, Edison retries and shows you the status and the error to resolve, with no duplicate posts.
Does it work for agencies?+
Yes. Each brand has its own voice profile, calendar and approvers, and the agency follows everything with the same standard.
When does it launch and how much is it?+
We're on a waitlist. Pricing starts at R$ 97/month. Join the list to get early access and the first cohort's launch conditions.
Join the waitlist.
Keep your brand in the feed, consistently.
Edison is in the works. Leave your name, email and company and we'll let you know when access opens.